DEEP PURPLE — = 1 (review)

DEEP PURPLE — = 1 album cover Album · 2024 · Hard Rock Buy this album from MMA partners
3.5/5 ·
siLLy puPPy
Approaching nearly 60 years together as a band, it’s true that only drummer Ian Paice has been with DEEP PURPLE for the band’s entire 56 year existence with other members coming and going over the decades but the band as a commercial entity has sold well over 100 million albums in its amazingly fruitful career not to mention an early innovator of hard rock and heavy metal. It’s hard to believe that these old timers now mostly in their 70s are still cranking out the same hard driving rock that they did in the 1970s but here we are in the year 2024 and band is releasing its 23rd studio album!

After the departure of long term guitarist Steve Morse who played with DEEP PURPLE from 1994-2022, the band sallied forth well into the 2020s with guitarist Simon McBride who has honed his bluesy hard rock skills in bands like Snakecharmer and Sweet Savage. Along with vocalist Ian Gillan and bassist Roger Glover, DEEP PURPLE is still 3/5 of its classic Mark II lineup and along with keyboardist Don Airey who has been cranking out his meanest organ playing skills 2002, the band is determined to keep going until every last member has taken his last breath.

=1 finds Bob Ezrin back in the producer’s seat who together with all the band members crafted 13 new tracks that evoke the spirit of classic DEEP PURPLE and delivered with a loose concept of the world rapidly becoming more and more complex. After the all cover song album of “Turning To Crime” one could easily assume that DEEP PURPLE was ready to call it quits but the band demonstrates that while not up to its peak as far as energetic performances are concerned, these seasoned veterans still have a knack for writing catchy hard rock tunes that find that perfect mix of boogie rock, bluesy guitar leads and organ bombast accompanied by Ian Gillan’s distinct vocal style which amazingly has held up quite well over the decades.

The album hits the ground running with the album’s opening “Show Me” which finds DEEP PURPLE in fine form for a bunch of guys now well past their prime. What the band lacks in its energetic drive that catapulted classic albums like “In Rock” and “Machine Head” to the top of the charts, the modern DEEP PURPLE rather compensates with emotive performances focused more on the melodic touches and the crafty soulful rendering of their classic sound brought to a new era. Unfortunately some of these slowed down versions of classic DEEP PURPLE are a little on the mopey side with the track “I’ll Catch You” falling into the dreaded AOR turf, something classic DEEP PURPLE never would’ve approached!

Overall this isn’t a bad batch of tracks by one of the most famous rock bands ever to have existed but it’s also a reminder that these guys’ best days are well behind them and now they are simply doing what they love in order to keep the old adage “use it or lose it” alive and well. DEEP PURPLE has definitely been a lot more interesting since 2013’s “Now What?” and in that regard the band continues to craft instantly catchy tracks that will appeal to any long time fans of classic PURPLE. While it’s hard to fault this album in any particular way it is hard not to compare them to their glory days when the combo pack attack of Jon Lord’s classically infused organ runs with Ritchie Blackmore’s neoclassical shredding were in full force.

This is a far cry from those days but nevertheless a pleasant slice of the band in its latest formation however it seems that the much younger McBride who is only in his 40s is kept on the leash and not allowed to crank out the serious energetic drive and guitar majesty that would kick this album’s energy level up a few notches with the exception of the excellent “Now You’re Talkin” which takes nine tracks to get to. While not bad, it’s also not going to go down in history as anything that stands out in the band’s canon but rather a testament to the band’s longevity and determination to sally forth no matter what obstacles lie in their path.
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